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Media Strategy

Media planning and placement isn't sexy. It pales in comparison to a flashy portfolio piece or even a winning smile. But this is where the biggest chunk of your advertising dollars are likely to go, so it's something you should look at carefully.

Our professional media buyer prepares an annual plan for your company. We use media planning as a tool to ensure your message reaches the right audience at the right time as affordably as possible.

Media is planned annually, purchased quarterly and audited monthly. Marketing Solutions is known for being tough media negotiators among local, statewide and national media outlets. Unlike some agencies, we see media as an area where you can save money, not where we can make money.

One of the most important elements of your multi-media campaign is ensuring that media is choreographed to flight multiple messages to multiple audiences. With Alaska Regional Hospital, for example, we targeted maternity ads to females aged 19-30 and ads for oncology services to mature couples aged 55+. Managing and flighting media to radically different demographics can be done - if you have Marketing Solutions placing your ads!

Meet Geri, the agency media buyer.

Media negotiations

Marketing Solutions is known for its tough media negotiations and ability to secure the best possible media schedules, rates and additional promotional opportunities with media outlets in Alaska and around the nation. It is this art of negotiation and the ability to leverage the best media buy for clients that gives Marketing Solutions greater buying power and first right of refusal for special media opportunities.